Technology helps novice players pick clubs.

Bobby Jones wouldn't be happy.

More than 70 years ago, the golf legend made instructional films that taught Americans the fundamental swing. While no one is ready to suggest mastering the basics is no longer necessary, technology offers the tempting notion that day may come.

"If you can't hit with one of today's top-of-the-line drivers, you should probably try to bowl," said Tim Bambarger, club salesman at the Golfsmith store in Duluth.

A day before the official start of spring and less than a month until the BellSouth Classic tournament in Duluth, many Gwinnett golfers are hitting the links again.

As usual, the market will offer a new round of advanced equipment this year that can mask even the most flawed swings. The newest clubs won't come cheap, sometimes costing as much as $400. But plenty of novice players will gladly fork it over. FULL STORY